Web Marketing Intern – Digital Experience and Analytics

JOBBESCHREIBUNG

We can’t predict what the future holds, but we know Texas Instruments will have a part in shaping it.
About the job:
The digital experience operations and analytics team at TI is responsible for the collection of data to deliver actionable insights, and operationalize those actions into a positive digital experience for the customer via sales automation, marketing automation, personalization and segmentation.

This internship is geared towards individuals who have an interest in:

• Leveraging data to guide the creation and optimization of sales and marketing programs to drive business roadmaps.
• Improving how we collect, join and analyze data across our customer touch-points such as TI.com and promotional content.
• Developing an understanding of how to use the Customer Data Platform (CDP) and other marketing technology to create audience segments and deliver a customer-focused experience across digital channels.
• Enabling fast reporting by building an ecosystem that allows for quick access to valuable insights, and training teams to use this ecosystem effectively.
• Analyzing key performance indicators to provide improvement recommendations for sales and marketing programs.
• Experimenting to find the best approach, looking for innovative solutions, and challenging the status quo!

Minimum Requirements:

• Pursuing an undergraduate or graduate degree in Marketing, Marketing Research & Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Web Design & Development, User Experience Design, Technical Communications, Engineering or Computer Science with focus in marketing, or related degree.
• Cumulative 3.0/4.0 GPA or higher

Preferred qualifications:

• Pursuing a Bachelors or Master’s degree in marketing, marketing analytics, data science, computer science, engineering, MIS, or related field
• Experience or basic proficiency with high-level programming languages (python, Java)
• Experience or basic proficiency with SQL and BI tools (Tableau, Power BI, Looker)
• Experience or basic proficiency with martech platforms (CDPs, ESPs, CRMs, Marketo, Eloqua)
• Internship experience in a similar field
• Strong analytical skills and curious mindset
• Capable of multi-tasking and handling conflicting priorities
• Motivated self-starter with the ability to work independently while effectively communicating progress updates vertically and laterally
• Ability to communicate complex topics to variety of stakeholders
• Can make progress in an ambiguous environment

Why TI?

• Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
• We’re different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours.  Meet the people of TI
• Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us.

About Texas Instruments

As a global semiconductor company, we design, manufacture, test and sell analog and embedded processing chips to nearly 100,000 customers. Our products enable electronics everywhere and in things you experience every day – from health care, smart homes and connected cars to drones, smart phones and more. Our passion to create a better and more sustainable world by making electronics more affordable through semiconductors drives us to make our technology smaller, more efficient, more reliable and more affordable.

Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.

If you are interested in this position, please apply to this requisition.